The passion of one Moroccan professor, Zoubida Charrouf, to save her country’s argan tree forests helped unlocked the door to what is now a remarkable story of environmental success, women’s empowerment, and a cosmetic and culinary revolution. CNN’s African Voices

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* CNN African Voices’ Three-part Series on Morocco’s Argan Oil Revolution *

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CNN, African Voices, by Errol Barnett (March 10, 2014) — Zoubida Charrouf is a professor and research scientist in Morocco who wanted to save the argan tree forests, which are indigenous to Morocco and deeply rooted in the country’s culture and history, but were in danger of being squeezed out between the advances of rapid regional development and the encroachment of the vast Sahara desert.

With her research, Charrouf discovered that argan oil, with its unique cosmetic and culinary qualities, could be the key to both saving the argan tree and empowering rural Berber women who had little opportunity for employment or education.  Until, that is, the passion of one professor unlocked the door to what is now a remarkable story of environmental success and women’s empowerment.

CNN’s Errol Barnett interviews Zoubida Charrouf, the mother of the argan oil revolution in Morocco, in a three-part series for African Voices:

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Part 1:

Passion drives Moroccan professor

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CNN’s Errol Barnett meets Zoubida Charrouf who has uncovered some of the many riches of Morocco’s argan oil.

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Part 2:

Inside Morocco’s argan oil co-op

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Zoubida Charrouf opens the doors to her argan oil processing facility which empowers local women. CNN’s Errol Barnett reports.

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Part 3:

The business of argan oil

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Research scientist Zoubida Charrouf explains why Moroccans don’t always reap the financial benefits of the country’s argan oil.

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CNN African Voices

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